Blog / Alfa Romeo

What Does the Alfa Romeo Shamrock Badge Mean?

The shamrock badge on the Quadrofoglio models from Alfa Romeo is more than just a good luck symbol referencing the brand's history in racing. Some of the first genius designers and test drivers of the Alfa Romeo and Ferarri racing vehicles put the shamrock on the car, and it continues to make its appearance on new Alfa Romeo vehicles today.

Where Did the Alfa Romeo Shamrock Badge Come From? 

When Ferrari was hired by the Alfa Romeo brand, he brought his favorite brainstorming partner Sivocci and began to work on making faster, more aerodynamic vehicles. The factory testing racing team at Alfa Romeo included Sivocci, Ferrari, and two other drivers: Campari and Ascari. Of the four race testing drivers, Sivocci earned the fewest victories and after becoming so fed up with never having Lady Fortune on his side, he added a four-leaf clover to his vehicle's exterior. Read More: 2018 Alfa Romeo Stelvio Engine Specs Soon after putting the clover onto his racing vehicle, Sivocci won the 1923 Targa Florio race and it was said that his source of good luck came from the eye-catching symbol. Not only did the symbol seem to offer good luck to the driver, but it made it easier for spectators to pick his car out of the group on the dusty racing roads of the early 1900's. Check This Out: Trim Level Comparison All-New 2017 Alfa Romeo Giulia To this day we can see the sybolic link to Alfa Romeo's racing history on the Quadrifoglio models with the sportiest performance. It's both a reference to speed and the special and historical friendship between Ferrari and Sivocci.

Alfa Romeo Quadrifoglio For Sale Kenosha WI

If you're interested in getting behind the wheel of an Alfa Romeo vehicle, you're in luck! The inventory at Palmen Alfa Romeo Fiat of Kenosha has just what you're looking for. Stop in to check out the all-new 2017 Alfa Romeo Giulia or the 2017 Alfa Romeo 4C.
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2023 Alfa Romeo Giulia

Alfa Romeo Receives J.D. Power Award for Sales Satisfaction

Alfa Romeo Received Highest Score for Sales Satisfaction among Premium Brands The J.D. Power Awards give the best-performing businesses in their benchmarking study a chance to show customers that they prioritize their needs. These awards, which serve as a dependable representation of the voice of the customer, aid businesses in gaining more consumer attention and ensuring that the best-performing brands stand out from the competition. Continue reading this blog by Palmen Alfa Romeo to know more about the award. more Check Our New Inventory Contact Us The J.D. Power* 2022 U.S. Sales Satisfaction Index (SSI) Study ranked Alfa Romeo as the best premium automotive brand. The brand is setting the standard for premium marques and other brands. With a 25-point increase to a score of 833, the renowned brand experienced the most improvement in the 14-brand premium area compared to the previous year's survey. Alfa Romeo won the premium-brand category, moving up eight spots from ninth. Read About More FCA News at Palmen Motors! Keep up with FCA news, such as announcements, and honors, by reading our blog at Palmen Motors. From the Chrysler Pacifica minivan to the Dodge Challenger muscle car, Palmen Motors in Kenosha, Wisconsin, has everything you need!

2023 Alfa Romeo Stelvio

Alfa Romeo Tops Luxury Segment in J.D. Power U.S. Sales Satisfaction Index Study

Alfa Romeo was Awarded #1 in Sales Satisfaction among Premium Brands with the J.D. Power Award J.D. Power honors the vehicle models that perform best in their segment with annual awards for initial quality, dependability, performance, and design. The top-performing automakers also look up to the JD Awards for their superior customer service and successful sales. We are super excited to announce that in 2022 we were awarded #1 in Sales Satisfaction among Premium Brands with the J.D. Power Award. Continue reading this blog by Palmen Alfa Romeo to learn more about the award. more Read More: Purchasing RAM Vehicles in Wisconsin vs. Illinois Alfa Romeo receives the highest score in premium-car Customer Satisfaction. J.D. Power rankings are customers' greatest source for information on the products or services that performed best in J.D. Power Consumer Studies. All rankings are based on reviews provided by verified car owners who have had their new car for 90 days. Over the years, it has been demonstrated that this grade, which concentrates on issues reported by verified owners, is a superb indicator of long-term durability. In other words, the fewer issues, the higher score you get. Read About More FCA News at Palmen Motors! Continue reading our blog at Palmen Motors for more on FCA news and the unveiling of new cars. Additionally, local drivers can browse our online inventory and schedule a test drive to choose their next new Chrysler, Dodge, Jeep, or Ram vehicle! At Palmen Motors in Kenosha, Wisconsin, we have everything you require, from the Chrysler Pacifica minivan to the Dodge Challenger muscle car!

2022 Pop Your Trunk Event at Palmen Alfa Romeo

The Pop Your Trunk event is back again at Palmen Alfa Romeo this Summer! The summer season is already here, and so is the Pop Your Truck event at Palmen Alfa Romeo in the Kenosha area in Wisconsin. As part of this event, all the new and used models available at Palmen Alfa Romeo will be equipped with forty 2-liter soda bottles this year. Palmen Alfa Romeo is one of the several automotive dealerships under the Palmen Group conducting this event in the Wisconsin area from July 1st through the end of August 2022. Feel free to swing by Palmen Alfa Romeo today, make your next vehicle purchase, and take advantage of the Pop Your Trunk Event! more View Our Online Inventory Contact Us Which Trim Level of the 2022 Alfa Romeo Stelvio is the Perfect One for You? What vehicles qualify for the Pop Your Trunk event at Palmen Alfa Romeo? Look no further than the Palmen Alfa Romeo dealership if you are planning to purchase a brand-new or used vehicle near the Kenosha area in Wisconsin this summer. This year, as part of the Pop Your Trunk event, you can drive your dream car back home with a trunk filled with soda bottles. Are you excited to know which vehicles qualify for this event? We are delighted to announce that all the current cars available in our inventory would be qualified for this event! The Alfa Romeo models in stock as of today include: 2021 Alfa Romeo Giulia Ti SPORT AWD 2022 Alfa Romeo Stelvio Sprint AWD 2022 Alfa Romeo Giulia Ti AWD Visit Palmen Alfa Romeo in Kenosha, Wisconsin, for the Pop Your Trunk Event on July 1st! Please do not think twice about visiting Palmen Alfa Romeo, located in Kenosha, WI, and test drive your favorite car. We have a wide array of vehicles available in our inventory for you to choose from. Our dealership staff is waiting eagerly to assist and help you find the right car for you. Do not forget to participate in the Pop Your Trunk event that starts on July 1st, 2022, at our dealership. Once you finalize your desired vehicle, our team will fill your trunk with enough pops! For further information regarding this event, please get in touch with our customer care team at 262-455-9503. Get Online Pre-Approval For Financing In Kenosha, WI