“The Alfa Romeo Experience” and “Soundtrack” Campaign

Alfa Romeo “Next Level of Joy” Short Film and TV Spot

As an introduction, we’d like to ask if you’ve seen the “New Sound of Joy” commercial from Alfa Romeo. If not, or if you’d like to experience it a second time, we’ve included the original video below along with a behind-the-scenes exploration. However, for future reference, Alfa Romeo does prefer the spot to be labeled as a ‘short film’ despite its brief length. Enjoy!

This spot, clearly titled as “Next Level of Joy,” is currently airing across TV as well as digital and social media. Showcasing spectacular theatrics, handling, and performance, all while set to a thrilling reimagination of Beethoven’s “Ode to Joy,” Alfa Romeo has been very happy with the execution and success of the “Next Level of Joy” spot.

Alfa Romeo “Soundtrack” Campaign

“Next Level of Joy” is one of the first entries into the Alfa Romeo “Soundtrack” campaign. This campaign aims to demonstrate the immense beauty and capabilities of the Alfa Romeo Quadrifoglio models. Along with a visual performance, Alfa Romeo has chosen to aid the epic sense of the Alfa Romeo Giulia Quadrifoglio and the Alfa Romeo Stelvio Quadrifoglio with a bolstered symphony. Therefore, drivers and watchers can expect more momentous musical remixes from the “Soundtrack” campaign.

“The Alfa Romeo Experience”

Although not expressly a part of the “Soundtrack” campaign, “The Alfa Romeo Experience” offers drivers the change to experience the joys of the Quadrifoglio models seen within the “Next Level of Joy” spot. Through desktop computers, mobile devices, tablets, and more, interested parties can test their talents on the track with a simulated 3D driving experience. You can make your choice to drive the Alfa Romeo Giulia Quadrifoglio or the Alfa Romeo Stelvio Quadrifolgio.

Alfa Romeo Tonale Plug-In Hybrid Overview

For more information on Alfa Romeo media, please check out our blog and contact us here at the Palmen Fiat dealership.